Shannan O’Brien

Shannan O’Brien has built a career around storytelling – not the kind found between the covers of a book, but the stories that define how companies connect with people. As Director of Marketing & Client Experience for Aubuchon Homes, she leads the company’s marketing strategy while shaping the custom home journey to ensure every client experiences the same level of care, craftsmanship, and attention to detail that goes into every home.

In addition to overseeing branding, communications, public relations, advertising, social media, website strategy, sponsorships, and events, Shannan works across departments to continually improve the client experience. By gathering homeowner feedback, analyzing market trends, and refining internal processes, she helps simplify the hundreds of decisions involved in building a custom home. Her focus is on reducing complexity, strengthening communication, and creating an experience that clients enthusiastically recommend to others.

A Southwest Florida native, Shannan discovered her passion for storytelling while serving on the yearbook staff at Cape Coral High School, an experience that led her to earn a degree in Mass Communications from the University of South Florida. She began her career in television news, working behind the scenes while attending college before joining Waterman Broadcasting, where she advanced to evening news producer.

In 2002, Shannan transitioned from reporting the news to helping organizations tell their own stories. She entered the construction industry with the Lee Building Industry Association before spending more than thirteen years leading marketing, advertising, and public relations for a luxury custom home builder. She also owned a professional organizing business, an experience that strengthened her appreciation for creating thoughtful systems that simplify complex decisions.

Shannan is a graduate of the Cape Coral Chamber of Commerce Leadership Class of 2018, holds a Florida real estate license, and serves on the Board of Directors for Builders Care, the nonprofit arm of the Lee Building Industry Association.

Whether developing a marketing strategy or refining the custom home experience, Shannan believes the best relationships begin by listening. Her goal is to help every client feel informed, supported, and confident from their first conversation through the day they receive the keys to their new home.